Colby Spear
...is an advertising creative director and copywriter. Originally from the boutique-sized state of Rhode Island, he’s now based in New York City. He’s a graduate of Miami Ad School in Hamburg, Germany.
EXPERIENCE:
2026 → 72andSunny, New York
2021 → 2025 - Freelance (FIG, Translation, 72andSunny, Mojo Supermarket, Mekanism, Peloton, Coinbase, Nike, and more)
2019 → 2021 - McCann, New York
2017 → 2019 - Anomaly, New York
2015 → 2017 - Ogilvy, New York
2015 - Sid Lee, Montreal
CLIENTS:
TikTok, Meta x Ray-Ban, Nike, Coinbase, Peloton, Activision Blizzard, Bleacher Report, Google, WhatsApp, Smirnoff, Verizon, New York Lottery, eBay Sneakers, Panera Bread, Hershey’s, Lenovo, Motorola, UPS, American Express, Coca-Cola
CONTACT:
Project: 2024 Year on TikTok
Client: TikTok
Agency: Mojo Supermarket
To recap 2024, TikTok wanted to highlight how some of the year’s biggest trends and movements started with a small video on TikTok. We showcased communities like BookTok, cultural phenomenons like Brat summer, and even dropped in a few Easter eggs Moo Deng and “man in finance.” What a year.
Executive Creative Director: Brad Jones
Creative Director: Frances Webb
Associate Creative Director: Caitlin Harsch
Associate Creative Director: Colby Spear
Associate Creative Director: KS Shanti
Associate Creative Director: Hailey Lawrence