Colby Spear
...is an advertising creative and copywriter. Originally from the boutique-sized state of Rhode Island, he’s now based in New York City. He’s a graduate of Miami Ad School in Hamburg, Germany.
EXPERIENCE:
2021 → present - Freelance
(72 & Sunny, Mekanism, FIG, Translation, Mojo Supermarket, Peloton, Coinbase, Nike, and more)
2019 → 2021 - McCann, New York
2017 → 2019 - Anomaly, New York
2015 → 2017 - Ogilvy, New York
2015 - Sid Lee, Montreal
CLIENTS:
Meta x Ray-Ban, Nike, Coinbase, Peloton, Activision Blizzard, Bleacher Report, Google, WhatsApp, Smirnoff, Verizon, New York Lottery, eBay Sneakers, Panera Bread, Hershey’s, Lenovo, Motorola, UPS, American Express, Coca-Cola
CONTACT:
Project: The Unbreakable Controller
Client: Verizon Fios
Agency: McCann, New York
When gamers lag, they get angry. And a lot of times they take that anger out on the closest thing to them: the controller. So to get the attention of laggy gamers and encourage them to switch to Verizon Fios, we created an unbreakable video game controller and used it to troll big name gamers across the country.
Featured on Muse by Clio, Shots, MediaPost, LBB, Shoot, and more.
Case study for the project.
An in-depth look at all of the controller’s rage-resistant features.
We sent the controller to gaming collective FaZe Clan, so they could troll each other for their laggy internet with it.
They created this video and shared it out on their social channels.
And then created cutdowns of the film for OLV.
Behind the scenes of the controller’s creation.
Group Creative Director: Alex Little
Group Creative Director: Karsten Jurkschat
Associate Creative Director: Rene Delgado
Associate Creative Director: Colby Spear
Copywriter: Lerthon Theuma
Copywriter: Leandra Langhorne
Art Director: Joan Heo
Art Director: Erika Casales