Colby Spear
...is an advertising creative and copywriter. Originally from the boutique-sized state of Rhode Island, he’s now based in New York City. He’s a graduate of Miami Ad School in Hamburg, Germany.
EXPERIENCE:
2021 → present - Freelance
(72 & Sunny, Mekanism, FIG, Translation, Mojo Supermarket, Peloton, Coinbase, Nike, and more)
2019 → 2021 - McCann, New York
2017 → 2019 - Anomaly, New York
2015 → 2017 - Ogilvy, New York
2015 - Sid Lee, Montreal
CLIENTS:
Meta x Ray-Ban, Nike, Coinbase, Peloton, Activision Blizzard, Bleacher Report, Google, WhatsApp, Smirnoff, Verizon, New York Lottery, eBay Sneakers, Panera Bread, Hershey’s, Lenovo, Motorola, UPS, American Express, Coca-Cola
CONTACT:
Project: Recipe No. 21
Client: Smirnoff
Agency: 72 and Sunny, New York
Smirnoff wanted to reinvigorate love for their classic Recipe No. 21 vodka and remind everyone that their vodka is vodka for the people. We leveraged their brand spokesperson, Anthony Anderson (and his mom), to create these lightheared spots that played during the NFL season.
Creative Director: Sherina Florence
Art Director: Pablo Velez
Copywriter: Colby Spear
Director: Director X, Fela
Editor: Paul Martinez, Arcade Edit