Colby Spear
...is an advertising creative director and copywriter. Originally from the boutique-sized state of Rhode Island, he’s now based in New York City. He’s a graduate of Miami Ad School in Hamburg, Germany.
EXPERIENCE:
2026 → now - 72andSunny, New York
2021 → 2025 - Freelance (FIG, Translation, 72andSunny, Mojo Supermarket, Mekanism, Peloton, Coinbase, Nike, and more)
2019 → 2021 - McCann, New York
2017 → 2019 - Anomaly, New York
2015 → 2017 - Ogilvy, New York
2015 - Sid Lee, Montreal
CLIENTS:
Google, Nike, TikTok, Meta x Ray-Ban, Coinbase, Peloton, Verizon, Activision Blizzard, Bleacher Report, Hard Rock Bet, E*TRADE, WhatsApp, Smirnoff, New York Lottery, Panera Bread, Hershey’s, Lenovo, Motorola, UPS, American Express
CONTACT:
Project: Rival Rinse
Client: Hard Rock Bet
Agency: 72andSunny, New York
Every sports fan knows the feeling of betting against their team, or for their rival, simply because it’s the smart bet. Even when it cashes out, the ick remains.
Enter Rival Rinse: a series of soaps scented like your favorite teams, to help fans restore their fandom after rooting against it. Each run was available through the Hard Rock Bet rewards store.
Soaps were formulated with scents inspired by popular fanbases.
- Miami Spice: Cafecito with hints of Havana winds
- Tampa Bathe: Oak cask with hints of swashbuckling
- DUUUVALather: Tropical citrus with hints of saltwater breeze
- Sudway: New York slice with hints of bodega
- Brotherly Scrub: Philly cheesesteak with hints of liberty
- America’s Clean: Smoky mesquite with hints of rodeo
Bespoke packaging created for each scent.
Group Creative Director: Geno Burmester
Group Creative Director: Peter Hughes
Creative Director: Colby Spear
Associate Creative Director: Sam Christian
Associate Creative Director: Cory McCollum
Art Director: Michael Vo
Copywriter: Jeremiah Jones
Director: Michael Kazik, Common Good
Editor: Ohji Inoue, Daydream