Colby Spear
...is an advertising creative and copywriter. Originally from the boutique-sized state of Rhode Island, he’s now based in New York City. He’s a graduate of Miami Ad School in Hamburg, Germany.
EXPERIENCE:
2021 → present - Freelance
(72 & Sunny, Mekanism, FIG, Translation, Mojo Supermarket, Peloton, Coinbase, Nike, and more)
2019 → 2021 - McCann, New York
2017 → 2019 - Anomaly, New York
2015 → 2017 - Ogilvy, New York
2015 - Sid Lee, Montreal
CLIENTS:
Meta x Ray-Ban, Nike, Coinbase, Peloton, Activision Blizzard, Bleacher Report, Google, WhatsApp, Smirnoff, Verizon, New York Lottery, eBay Sneakers, Panera Bread, Hershey’s, Lenovo, Motorola, UPS, American Express, Coca-Cola
CONTACT:
Client: Panera
Project: What a Salad Should Be
Agency: Anomaly, New York
Sure, plenty of fast food restaurants offer salads. But do you really want to eat them? At Panera, they give thought to every single ingredient that goes in their salads. Making sure they’re not just fresh but that all the ingredients work together in delicious harmony. When you taste one, you know: it’s what a salad should be.
Director: Saman Kesh, Golden LA
Project: Not Just a Strawberry
Panera followed up their salads campaign with, yep, more salads. But this time they were strawberry-themed salads and just one part of a whole new strawberry menu that featured stawberry smoothies, strawberry cream cheese, and more.
Director: Cameron Harris
Ever tried to put a salad in a bag to take it on the go? It’s not pretty. So we made a bag to the exact dimensions of Panera’s takeout containers, then sent them out to Panera’s biggest fans. Problem solved.
Creative Director: Andrew Curtis
Creative Director: Ben Morejon
Art Director: Laura Zalewski
Copywriter: Colby Spear