Colby Spear
...is an advertising creative with a focus on copywriting. Originally from the boutique-sized state of Rhode Island, he’s now based in New York City. He’s a graduate of Miami Ad School in Hamburg, Germany.
When he’s not working he can be found recording mixes, teaching at Miami Ad School New York, and rewatching this clip for the 38th time.
In 2018, he won a Webby Award for a personal project he created with a few friends.
EXPERIENCE:
Freelance - 2021 to present
McCann New York - 2019 to 2021
Anomaly New York - 2017 to 2019
Ogilvy New York - 2015 to 2017
Sid Lee Montreal - 2015
CLIENTS:
Meta x Ray-Ban, Coinbase, Peloton, Activision Blizzard, Bleacher Report, Google, WhatsApp, Smirnoff, Verizon, New York Lottery, eBay Sneakers, Panera Bread, Hershey’s, Lenovo, Motorola, UPS, American Express, Coca-Cola
CONTACT:
Client: Panera
Project: What a Salad Should Be
Agency: Anomaly, New York
Sure, plenty of fast food restaurants offer salads. But do you really want to eat them? At Panera, they give thought to every single ingredient that goes in their salads. Making sure they’re not just fresh but that all the ingredients work together in delicious harmony. When you taste one, you know: it’s what a salad should be.
Director: Saman Kesh, Golden LA
Project: Not Just a Strawberry
Panera followed up their salads campaign with, yep, more salads. But this time they were strawberry-themed salads and just one part of a whole new strawberry menu that featured stawberry smoothies, strawberry cream cheese, and more.
Director: Cameron Harris
Ever tried to put a salad in a bag to take it on the go? It’s not pretty. So we made a bag to the exact dimensions of Panera’s takeout containers, then sent them out to Panera’s biggest fans. Problem solved.
Creative Director: Andrew Curtis
Creative Director: Ben Morejon
Art Director: Laura Zalewski
Copywriter: Colby Spear