Colby Spear
...is an advertising creative with a focus on copywriting. Originally from the boutique-sized state of Rhode Island, he’s now based in New York City. He’s a graduate of Miami Ad School in Hamburg, Germany.
When he’s not working he can be found recording mixes, teaching at Miami Ad School New York, and rewatching this clip for the 38th time.
In 2018, he won a Webby Award for a personal project he created with a few friends.
EXPERIENCE:
Freelance - 2021 to present
McCann New York - 2019 to 2021
Anomaly New York - 2017 to 2019
Ogilvy New York - 2015 to 2017
Sid Lee Montreal - 2015
CLIENTS:
Meta x Ray-Ban, Coinbase, Peloton, Activision Blizzard, Bleacher Report, Google, WhatsApp, Smirnoff, Verizon, New York Lottery, eBay Sneakers, Panera Bread, Hershey’s, Lenovo, Motorola, UPS, American Express, Coca-Cola
CONTACT:
Client: Panera
Project: Mac and Cheese
Agency: Anomaly, New York
How do you relaunch one of the most beloved Panera menu items of all time? We started with a commercial that introduced Panera’s new line of topped mac and cheese.
Director: The Chartrands, Little Minx
Then we created a bespoke utensil specifically for eating mac and cheese that’s been covered in toppings... and asked Panera mac fans to come up with a name for it. We got some funny submissons (and some hate), but “Bowl Dozer” was the clear winner.
We even made a hotline that fans could call to hear the sound of one of the new toppings: bacon.
Snapchat filters that rained the new mac and cheese toppings every time you opened your mouth.
And a giant mural for the campaign in Boston, painted by Colossal Media.
Creative Director: Matt Herr
Creative Director: Justin Bilicki
Art Director: Lainey Stewart
Copywriter: Colby Spear