Colby Spear
...is an advertising creative and copywriter. Originally from the boutique-sized state of Rhode Island, he’s now based in New York City. He’s a graduate of Miami Ad School in Hamburg, Germany.
EXPERIENCE:
2021 → present - Freelance
(72 & Sunny, Mekanism, FIG, Translation, Mojo Supermarket, Peloton, Coinbase, Nike, and more)
2019 → 2021 - McCann, New York
2017 → 2019 - Anomaly, New York
2015 → 2017 - Ogilvy, New York
2015 - Sid Lee, Montreal
CLIENTS:
Meta x Ray-Ban, Nike, Coinbase, Peloton, Activision Blizzard, Bleacher Report, Google, WhatsApp, Smirnoff, Verizon, New York Lottery, eBay Sneakers, Panera Bread, Hershey’s, Lenovo, Motorola, UPS, American Express, Coca-Cola
CONTACT:
Project: Behind the Design: Sabrina 2
Client: Nike
Agency: In-house
As part of the rollout for each new signature shoe, Nike releases “Behind the Design“ content that breaks down the technical features of the shoe and the inspiration behind them. For the launch of the Sabrina 2, we enlisted the internet’s favorite comedian Druski as the unoffical “Sabrina expert” and paired him up with the real-life Nike shoe designer Ben Nethongkome. Together, they brainstormed some innovative new features for the shoe. You can decide who did all the work.
We cut a couple short teasers to promote the film.
Nike app experience that delves into the specifics of new Sabrina 2 features.
Creative Director: Anthony Coleman
Art Director / Designer: Keith Liban
Director: Moji Wilson, Blue Ox Films