Colby Spear
...is an advertising creative and copywriter. Originally from the boutique-sized state of Rhode Island, he’s now based in New York City. He’s a graduate of Miami Ad School in Hamburg, Germany.
EXPERIENCE:
2021 → present - Freelance
(72 & Sunny, Mekanism, FIG, Translation, Mojo Supermarket, Peloton, Coinbase, Nike, and more)
2019 → 2021 - McCann, New York
2017 → 2019 - Anomaly, New York
2015 → 2017 - Ogilvy, New York
2015 - Sid Lee, Montreal
CLIENTS:
Meta x Ray-Ban, Nike, Coinbase, Peloton, Activision Blizzard, Bleacher Report, Google, WhatsApp, Smirnoff, Verizon, New York Lottery, eBay Sneakers, Panera Bread, Hershey’s, Lenovo, Motorola, UPS, American Express, Coca-Cola
CONTACT:
Client: Meta x Ray-Ban
Project: Point of You - Coi Leray
Agency: Translation
To launch Ray-Ban’s new smart glasses with built-in Meta techology, we partnered with Coi Leray to show how she uses the glasses to stay present and find inspiration for her songwriting. And yes, she really did get tatted on IG live for her fans.
Creative Director: Jacob Nørremark
Creative Director: Michelle Hirschberg
Copywriter: Colby Spear
Art Director: Maya Iman
Director: IllimitéWorld, Love Song
Editor: Jasmine McCullough, Final Cut