Colby Spear
...is an advertising creative and copywriter. Originally from the boutique-sized state of Rhode Island, he’s now based in New York City. He’s a graduate of Miami Ad School in Hamburg, Germany.
EXPERIENCE:
2021 → present - Freelance
(72 & Sunny, Mekanism, FIG, Translation, Mojo Supermarket, Peloton, Coinbase, Nike, and more)
2019 → 2021 - McCann, New York
2017 → 2019 - Anomaly, New York
2015 → 2017 - Ogilvy, New York
2015 - Sid Lee, Montreal
CLIENTS:
Meta x Ray-Ban, Nike, Coinbase, Peloton, Activision Blizzard, Bleacher Report, Google, WhatsApp, Smirnoff, Verizon, New York Lottery, eBay Sneakers, Panera Bread, Hershey’s, Lenovo, Motorola, UPS, American Express, Coca-Cola
CONTACT:
Project: Matches for Men’s Health
Client: Personal Project
Many people don’t realize that in the U.S. the month of June is Men’s Health Month. Even worse, men are half as likely to pay regular visits to the doctor as women.
To promote Men’s Health Month, we created a fake Tinder nurse that actively encouraged men to visit their doctor.
Featured on: ABC News, Huffington Post, TIME, CBS News, FOX News, Boston Globe, Jezebel, Complex, Acclaim Mag, and more.
A few example conversations between Nicole and unsuspecting men.
Art Director: Vince Mak
Copywriter: Colby Spear