Colby Spear
...is an advertising creative and copywriter. Originally from the boutique-sized state of Rhode Island, he’s now based in New York City. He’s a graduate of Miami Ad School in Hamburg, Germany.
EXPERIENCE:
2021 → present - Freelance
(72 & Sunny, Mekanism, FIG, Translation, Mojo Supermarket, Peloton, Coinbase, Nike, and more)
2019 → 2021 - McCann, New York
2017 → 2019 - Anomaly, New York
2015 → 2017 - Ogilvy, New York
2015 - Sid Lee, Montreal
CLIENTS:
TikTok, Meta x Ray-Ban, Nike, Coinbase, Peloton, Activision Blizzard, Bleacher Report, Google, WhatsApp, Smirnoff, Verizon, New York Lottery, eBay Sneakers, Panera Bread, Hershey’s, Lenovo, Motorola, UPS, American Express, Coca-Cola
CONTACT:
Project: Lemonade Rage
Client: Personal Project
Lemonade Rage was an 8-bit Beyonce video game based off of her “Hold Up” music video. It was prematurely shut down after we were issued a cease and desist by Bey’s legal team. But it may or may not live on somewhere deep in the password protected web.
It was featured on Buzzfeed, Refinery 29, Pop Sugar, Pigeons & Planes, Fact Mag, HotNewHipHop, Fast Co Create, Mic, Engadget, Entertainment Weekly and more
The project won a Webby Award 🏆 in 2018.
Case Study:
GIFs and photos from the gameplay:
The gang with our Webby.
UX/UI: Joe Laquinte
Designer: Justin Au
Art Director: Line Johnsen
Copywriter: Colby Spear