Colby Spear
...is an advertising creative with a focus on copywriting. Originally from the boutique-sized state of Rhode Island, he’s now based in New York City. He’s a graduate of Miami Ad School in Hamburg, Germany.
When he’s not working he can be found recording mixes, teaching at Miami Ad School New York, and rewatching this clip for the 38th time.
In 2018, he won a Webby Award for a personal project he created with a few friends.
EXPERIENCE:
Freelance - 2021 to present
McCann New York - 2019 to 2021
Anomaly New York - 2017 to 2019
Ogilvy New York - 2015 to 2017
Sid Lee Montreal - 2015
CLIENTS:
Meta x Ray-Ban, Coinbase, Peloton, Activision Blizzard, Bleacher Report, Google, WhatsApp, Smirnoff, Verizon, New York Lottery, eBay Sneakers, Panera Bread, Hershey’s, Lenovo, Motorola, UPS, American Express, Coca-Cola
CONTACT:
Project: Lemonade Rage
Client: Personal Project
Lemonade Rage was an 8-bit Beyonce video game based off of her “Hold Up” music video. It was prematurely shut down after we were issued a cease and desist by Bey’s legal team. But it may or may not live on somewhere deep in the password protected web.
It was featured on Buzzfeed, Refinery 29, Pop Sugar, Pigeons & Planes, Fact Mag, HotNewHipHop, Fast Co Create, Mic, Engadget, Entertainment Weekly and more
The project won a Webby Award 🏆 in 2018.
Case Study:
GIFs and photos from the gameplay:
The gang with our Webby.
UX/UI: Joe Laquinte
Designer: Justin Au
Art Director: Line Johnsen
Copywriter: Colby Spear