Colby Spear
...is an advertising creative with a focus on copywriting. Originally from the boutique-sized state of Rhode Island, he’s now based in New York City. He’s a graduate of Miami Ad School in Hamburg, Germany.
When he’s not working he can be found recording mixes, teaching at Miami Ad School New York, and rewatching this clip for the 38th time.
In 2018, he won a Webby Award for a personal project he created with a few friends.
EXPERIENCE:
Freelance - 2021 to present
McCann New York - 2019 to 2021
Anomaly New York - 2017 to 2019
Ogilvy New York - 2015 to 2017
Sid Lee Montreal - 2015
CLIENTS:
Meta x Ray-Ban, Coinbase, Peloton, Activision Blizzard, Bleacher Report, Google, WhatsApp, Smirnoff, Verizon, New York Lottery, eBay Sneakers, Panera Bread, Hershey’s, Lenovo, Motorola, UPS, American Express, Coca-Cola
CONTACT:
Projects: Kijiji Raps & Hypnosis
Client: Kijiji
Agency: Cloudraker, Montreal
Kijiji is Canada's #1 classifieds site. It's bigger for Canadians than Craigslist.
When we were asked to come up with pre-rolls for Kijiji, our thought was simple: show the wide range of products you can buy on the site by having someone rap as many as things as possible for the length of a pre-roll.
These pre-rolls were created as retargeting ads for Kijiji’s automotive sales. When visitors would browse Kijiji Auto and then navigate to YouTube, they'd see this... and hopefully be hypnotized into buying a new car.
Creative Director: Catherine Savard
Copywriter: Colby Spear
Art Director: Vince Mak
Director: Martin C. Pariseau, Roméo & Fils