Colby Spear
...is an advertising creative and copywriter. Originally from the boutique-sized state of Rhode Island, he’s now based in New York City. He’s a graduate of Miami Ad School in Hamburg, Germany.
EXPERIENCE:
2021 → present - Freelance
(72 & Sunny, Mekanism, FIG, Translation, Mojo Supermarket, Peloton, Coinbase, Nike, and more)
2019 → 2021 - McCann, New York
2017 → 2019 - Anomaly, New York
2015 → 2017 - Ogilvy, New York
2015 - Sid Lee, Montreal
CLIENTS:
Meta x Ray-Ban, Nike, Coinbase, Peloton, Activision Blizzard, Bleacher Report, Google, WhatsApp, Smirnoff, Verizon, New York Lottery, eBay Sneakers, Panera Bread, Hershey’s, Lenovo, Motorola, UPS, American Express, Coca-Cola
CONTACT:
Projects: Kijiji Raps & Hypnosis
Client: Kijiji
Agency: Cloudraker, Montreal
Kijiji is Canada's #1 classifieds site. It's bigger for Canadians than Craigslist.
When we were asked to come up with pre-rolls for Kijiji, our thought was simple: show the wide range of products you can buy on the site by having someone rap as many as things as possible for the length of a pre-roll.
These pre-rolls were created as retargeting ads for Kijiji’s automotive sales. When visitors would browse Kijiji Auto and then navigate to YouTube, they'd see this... and hopefully be hypnotized into buying a new car.
Creative Director: Catherine Savard
Copywriter: Colby Spear
Art Director: Vince Mak
Director: Martin C. Pariseau, Roméo & Fils