Colby Spear
...is an advertising creative director and copywriter. Originally from the boutique-sized state of Rhode Island, he’s now based in New York City. He’s a graduate of Miami Ad School in Hamburg, Germany.
EXPERIENCE:
2026 → 72andSunny, New York
2021 → 2025 - Freelance (FIG, Translation, 72andSunny, Mojo Supermarket, Mekanism, Peloton, Coinbase, Nike, and more)
2019 → 2021 - McCann, New York
2017 → 2019 - Anomaly, New York
2015 → 2017 - Ogilvy, New York
2015 - Sid Lee, Montreal
CLIENTS:
TikTok, Meta x Ray-Ban, Nike, Coinbase, Peloton, Activision Blizzard, Bleacher Report, Google, WhatsApp, Smirnoff, Verizon, New York Lottery, eBay Sneakers, Panera Bread, Hershey’s, Lenovo, Motorola, UPS, American Express, Coca-Cola
CONTACT:
Client: Activision Blizzard
Project: Diablo Meat Shake
Agency: B-Reel, New York
Since 1997, the Diablo video game franchise has been known for its over the top gore and unsettling moments. So when the franchise wanted to build excitement for their fourth installment in the series, we figured why not get people closer to the gore than ever? So close, you can taste it. Literally.
Enter the Demon Meat Shake, a revolting creation based on in-game carnage and designed in collaboration with legendary food lab Bompas & Parr. The drink was available for delivery in select cities during the lead-up to Diablo IV’s release.
Featured on PC Gamer, Design Taxi, The Drum, Hip Hop Wired, and more.
Creative Director: Pieter Konickx
Copywriter: Colby Spear
Art Director: Rob Blair