Colby Spear


...is an advertising creative and copywriter. Originally from the boutique-sized state of Rhode Island, he’s now based in New York City. He’s a graduate of Miami Ad School in Hamburg, Germany. 

EXPERIENCE:
2021 present - Freelance
(72 & Sunny, Mekanism, FIG, Translation, Mojo Supermarket, Peloton, Coinbase, Nike, and more)

2019 2021 - McCann, New York 
2017 2019 - Anomaly, New York
2015 2017 - Ogilvy, New York
2015 - Sid Lee, Montreal

CLIENTS:
Meta x Ray-Ban, Nike, Coinbase, Peloton, Activision Blizzard, Bleacher Report, Google, WhatsApp, Smirnoff, Verizon, New York Lottery, eBay Sneakers, Panera Bread, Hershey’s, Lenovo, Motorola, UPS, American Express, Coca-Cola

CONTACT:
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Client: Activision Blizzard
Project: Diablo Meat Shake
Agency: B-Reel, New York

Since 1997, the Diablo video game franchise has been known for its over the top gore and unsettling moments. So when the franchise wanted to build excitement for their fourth installment in the series, we figured why not get people closer to the gore than ever? So close, you can taste it. Literally.

Enter the Demon Meat Shake, a revolting creation based on in-game carnage and designed in collaboration with legendary food lab Bompas & Parr. The drink was available for delivery in select cities during the lead-up to Diablo IV’s release.

Featured on PC Gamer, Design Taxi, The Drum, Hip Hop Wired, and more.